Online sales
We run online stores on Prom.ua, Ukraine's largest marketplace, plus our own landing pages — and take care of orders and customer service for every product we sell.
Direct-to-consumer eCommerce · Ukraine
Sell direct.
Measure everything.
UNIC sells products straight to consumers through our online stores and sales funnels. Every customer we win comes from paid advertising — run by our own team, on software we build ourselves.
UNIC Ads Platform
live
What we do
One team from the first ad to the delivered order.
Customer acquisition
Our media buyers plan, launch and optimise paid campaigns on social and video platforms — TikTok included — and decide on data, not on gut feeling.
Ad technology
Our developers build the tools behind it on official platform APIs: campaign management, creative workflows, reporting and measurement.
Our platform
UNIC Ads Platform
Our internal ad operations system. Advertising accounts, creative library, order data and analytics in one place — built for our own marketing team and used by no one else.
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campaigns
Campaign management
Create campaigns and ad groups; manage daily budgets, bids and schedules against performance thresholds.
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creatives
Creative management
Ship approved images and videos from our creative library straight into testing.
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reporting
Reporting & attribution
Spend, impressions, clicks, conversions, CPC, CPA and ROAS next to our own order data — for attribution and lifetime value.
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alerts
Performance alerts
Delivery and fatigue signals reach the media buyer before they turn into wasted budget.
TikTok for Business
Connected the official way.
Our platform talks to the TikTok API for Business through Varys, our integration service. Only our own TikTok advertiser accounts are connected, and only through TikTok's official OAuth authorisation. The integration is internal: it is not offered to other companies and never touches TikTok user content. Details are in our Privacy Policy.
- Our TikTok ad accounts
- TikTok OAuth
- Varys
- UNIC Ads Platform